Creating an Effective Video Trailer for an Action Game

Greetings,

My last post probably came off a little bit walden-pond-hippie for some, this time I'll be staying more in the physical realm. :)

Several weeks ago my friends at DigitalDNA Games needed a video trailer for CastleminerZ, an FPS/Survival game set in a block-based world. Having done many trailers, I offered to help them out. The game was officially "greenlit" by Steam today, congrats guys!

Let's take a quick inventory of the tools:

•   Adobe Premiere - Video Editing
•   Adobe Photoshop - Stills & Masks
•   Autodesk 3ds Max - Animated titles
•   Adobe Media Encoder - Final Compression & h.264 output

For moving titles (text), Adobe After Effects obviously works great too. I just find it's easier to me to get what I want from Max, mostly because I've been using the software for like 25 years.

For this project I decided on HDVI 720p 29.97fps as the working resolution. 1080p is awesome, but it's a diminishing margin on return given the additional strain on your system during editing and time in compression stage.

A dual-monitor setup is essential for editing in Premiere; I put most secondary palettes on the 2^nd monitor, reserving the maximum amount of space on the 1^st monitor for the timeline.

Dual-monitor Layout in Adobe Premiere

Getting Started: What's the Structure?

From a visual design perspective, we're creating a fairly standard action trailer that combines captured clips of game play with messaging that communicates the intended experience to the player.

But for me it's not enough to throw a bunch of random game clips together and call it a day. I think good trailers have a visual progression and cadence that keeps the viewer interested through the entire video. This is where you put on your marketing hat, and ask yourself what emotional beats or features will resonate with your target audience.

After playing a fair amount of CastleminerZ, I felt like the core of the game was about survival, adapting to the harsh conditions of the world, and exploring the rich resources that lie beyond the starting zone. 

So the meat of the structure becomes 3 sections; Survive, Adapt, and Explore.

The target length of the video should be around a minute or less. Through experience I've found this is about the average attention span before things feel redundant. You want to tell enough of a story to get people interested, without over-saturating or repeating the messages.

Game Capture: Makes or Breaks Your Video

It really can't be stressed enough... spend sufficient time on getting good, high-quality, high framerate video capture of your game being played. 

Sometimes people rush this step, and end up in an editing session running out of compelling clips, or not having enough variety to make the video interesting. Always better to have too much, vs. too little.

Fortunately the folks at Digital DNA have a high quality capture system, so they scheduled a multiplayer session and we captured well over an hour of video clips. 

Directing a capture session can be easy or hard depending on the game. In our case it involved playing as many of the world areas (biomes) as possible, different times of day, combat with all possible enemies, etc. to create the desired variety.

If you’re doing capture for a game that hasn’t been released yet, you can run into issues. Like the game isn’t fully polished yet, or performance & frame rate are subpar. This adds a level of difficulty to the capture process, and may require you to be selective about what you show. I've been in that situation many times, but this time we were in really good shape.

A fly-cam in your game engine is an invaluable asset for you to capture cinematic shots. These shots add world context, and help make the game appear more epic.

Try to keep your raw capture clips short. For example a 2-hour clip is a massive file, and very cumbersome to work with. Consider shorter captures (10-15 minutes or less), so you can easily label & index them. 

Raw Capture Clips Are Ready to Go!

Culling Out the Best Clips: Grab a Cup of Jo and Get Comfy

Finding the best clips to use for your video is the most time consuming part of this whole process. 90+% of your capture footage is worthless, you need to watch ALL the capture footage carefully to find those brief gold moments of glory.

The way I do this is to drag the raw capture clip into Premiere’s timeline, hit PLAY and start watching. As soon as I see something cool, I cut it out using the razor tool, and put it off to the side. I leave a little leader on either end of the clip for context, and know that I will ultimately trim it down to the core moment.

Then, resume playback of the capture footage. Once you’ve done this for each capture clip, you should have a large number of extracted clips ready to assemble into your edit. 

Culling Out The Good Stuff

Titles: KISS Principle Applies

I usually don’t like wordy action videos, and really try to boil messaging down to the most succinct form. Then, I need to apply a treatment so they visually pop. A subtle approach is to use motion, movie-trailer style, to make your text slowly scale, and appear to moving closer or farther from the viewer.

But for this video I wanted more zazz. I came up with an X-files inspired treatment showing a bright light blasting through cut-out text. This kind of thing has been done a million times, but it’s usually effective if done right.

And while I originally gave the effect a blue color, I later decided that since this was a “greenlight” trailer the text should be green (ha!). It also just fit better with the game footage from a color scheme standpoint. An easy hue adjustment in Premiere does the trick.

In 3ds Max, I chose my font, and created text splines. Then, I extruded them into a 3d model. I kept all my modifier stacks intact so I could easily go back and change text, font, etc. as needed. A large tesselated wall was modeled, and the text model was used as a boolean operator to cut the shapes through the wall.

A target spotlight was placed behind the wall, this is the basis for the “rays” that spray through the cut-out text holes. The actual "foggy rays" effect comes from adding a volumetric effect to the light. Then you can set the light & fog colors, and use light attenuation to limit the length of the rays. 

A lens flare effect was also added to the light to create the bright white core. This is often a lot faster/cheaper than making a true volumetric light core, and you get nice secondaries from it as a bonus.

Creating a Volumetric Light Effect in 3ds Max

For the motion, the light was set up to move from left to right, from one edge of the word to the other.  This gives a nice crossing effect, as the rays offset the light direction. Lastly I add a camera directly facing the wall to center the text in frame. Trucking the camera slowly towards the wall adds another element of motion. 

The clip length was set to two seconds to accomodate fades, but later sped up in Premiere to fit the edit pacing. 

These text treatments were rendered out from 3ds Max to video clips for use in Premiere. Here is the raw output from 3ds Max, Blogger will brutalize the compression on this, so please ignore the artifacts:

Assembling Your Edit: The Really Fun Part

Ok, finally I have all this great game capture, titles & logos. For the most part, the laborious work is over. Let’s revisit our video structure and break it down a little more:

1 – Company logo

2 – Setup Clips (co-op crew forming up & heading out)

3 – First Title (Survive)

4 – Action Clips part A (players getting swarmed by threats, mad combat)

5 - Second Title (Adapt)

6 – Action Clips part B (players adapting to a variety of threats)

7 – Third Title (Explore)

8 – Action Clips part C (variety of scenic vistas and activities)

9 – Game Logo Fly-in

10 – Game URL

I comp’d my logo treatments together in Premiere, using the built-in effects to add some uniqueness.

Laying out all the clips Premiere’s timeline, I use A & B tracks so I can keep things more organized visually, and cross-fade between clips if necessary. I mostly like hard cuts on the action clips, but with titles I like to see them flow into the appropriate section to keep them visually connected. A quick fade-to-black often helps to separate the end of one section and the beginning of the next.

The Final Edit in Adobe Premiere's Timeline Window

Tightening Things Up: Remove the Cruft!

Once an initial edit is assembled, I do a lot of previewing to get a sense of the pace and cadence. Often I'm well over on time at this point, there’s usually just too much fat. 

So I do a pass where I tighten up all the clips to their shortest possible length while not losing key visuals. I also brutally scrutinize each clip and remove those that don’t hit on all cylinders (unless I’m really short on material).

Synchronizing to music is key to building a fun cadence. I will slide the start points of clips slightly to hit on the music beats wherever possible. This adds a lot of subtle impact. In this case I had a wonderful piece of orchestral licensed music that helped frame the game in an epic way. The most important parts of the music are the beginning and ending, these are like the bookends of your story.

I try to keep the sound effects from the game clips as they add to the richness of the audio mix, and help keep you from feeling detached from the game. Remember to turn off game music though! It obviously conflicts with your video soundtrack. A little tweaking in the audio mixer will help set relative levels.

When I have a tight edit I like, I take a break. Walk away from the edit and do something else for a while. I do this because at this point I’ve become emotionally attached to my work, and may be overlooking problems or things that aren’t quite working. Some time away helps reset my perception so when I come back with fresh eyes it’s easier to identify and fix those little things.

Now I can send an edit to the developer for their feedback and (hopefully) approval.

Time To Export: Woohoo!

The final step is to use Adobe Media Encoder (now just “File/Export/Media” in Premiere) to compress the final product. If this is going up to Youtube, I render out fairly high quality since Youtube will re-compress the video anyway for different stream types. Going into that process with a lower quality video will result in too many unpleasant artifacts.

Typically I choose h.264 compression for video, and AAC for audio. These seem to be the most widely acceptable, and frankly few other codecs come close in terms of performance vs. quality.

Here’s a shot from AME showing my settings on this video:

Final Output Settings for Video Compression

Final Output

Below is a link to the finished product. The overall project took about 8 hours to complete (not including capture). I would embed the video, but it won't show up on Blogger's youtube search (which is particularly brain dead, and it won't accept a direct URL!):

https://www.youtube.com/watch?v=_hOowzA-brs

That’s it! Hope this was informative or useful for some folks. Naturally there's a ton more I could have done to sweeten this, but overall I think it was pretty clean and effective, and helped drive interest to the game.